About
Yield Communications is a Marketing and Design Agency committed to creating positive change. As an independent, creatively-driven agency, we believe in creating work that produces results. We are comprised of brand strategists, researchers, writers, designers, and technologists – and we thrive on helping our clients strengthen their brands.
Yield began as a brand identity and design company, but with the evolution of online marketing — our focus has grown. We now integrate the many facets of design communication and technology to facilitate measurable brand growth.
We produce high impact messages and campaigns that engage, inspire, and entertain. Yield does more than just change appearances. We also drive action and results, allowing longevity in the marketplace.
Darren Martin, Business Development Manager
Who we are?
We’re strategic Marketers who can build your brand with conceptual thinking and exceptional design. With that comes a unique ability to jump into any aspect of your business and grow it. We may be a small team of specialists, but there is an intense focus on the big picture. Namely, your results!
Why choose us?
Simply stated, the Yield Communications professional team does everything necessary to place your product or service in the hands of potential customers. Our goal is not only to help you win new business, influence a tough crowd, or be on the cutting edge, but to establish sustainability and a lasting relationship. We provide clients with a comprehensive range of services. The speed of our response and personal attention is unmatched.
What's new?
Before we can design a solution, we must recognize the problem by understanding the business context in which your brand must function. We identify and utilize every brand touch point – from print to environments – so that we can create a lasting and coherent brand identity system. We work within your brand guidelines and your marketing initiatives to establish a sharp and effective visual interface design that supports your business goals and attracts customers.
Meet our team.
Darren
Business Development & Account Manager
What keeps me busy: Account management, working with clients to help drive business & sales, keeping up with latest technology to give clients competitive advantage
Qualifications: Bachelor of Business Administration Degree from Memorial University / Applied Information Technology (AIT) Diploma at the Information Technology Institute (ITI)
Experience: 12+ Years in complete business and marketing consulting
Favourite marketing resource: Google
Favourite software application: WordPress and Excel
Finish the sentence: Good marketing is about: Understanding each individual clients needs, good strategy and amazing execution
Karen
What keeps me busy: Design and more design. Websites, branding, figuring out the right look and feel for a client. Staying abreast of trends in colour, design, printing and technology.
Qualifications: Diploma in Visual Communications with a specialization in Art Direction, Diploma in Marketing, certificates in various software applications including Photoshop and Indesign
Experience: 10+ Years in the marketing, information graphics, design, fashion and entertainment industries
Favourite design/marketing resource: Mmm there are so many but I guess I'd have to go with lipsum and kuler.adobe
Favourite software application: Adobe Illustrator
Finish the sentence. Good design is about: Solving problems
Delon
What keeps me busy: Keeping up to date with ever changing web technology. Jquery, Java, html5, css3, the list goes on and on
Qualifications: A diploma in Internet application development
Experience: 15+ years in the software, technology and printing industries
Favourite design/marketing resource: Way too many to list, but iconmoon.io is a definite, as is jquery.com
Favourite software application: Sublime Text, Notepad++
Finish the sentence. Good web development is about: Meeting and exceeding clients expectations
Services
Website Design
Your website represents you, your company, your interests, services, products and ideas. An eye-popping first impression only takes you so far. Effective web page designs require a careful blend of creativity and adherence to best practices for conversion optimization and search engine optimization. A winning design turns browsers into buyers and at times, occasional buyers into brand evangelists. We want to understand your business objectives, your brand, the needs of audience and the competitive landscape. Our creative process is highly collaborative, with the first step always being to listen carefully.
Branding
Capturing the essence of your business in a graphic design is one of the hardest jobs in all of marketing. Tap our vast reservoir of experience in marketing strategy and design to develop concepts that are both creative and manageable. The “manageable” part is often overlooked, which can lead to disaster. A difficult to reproduce or awkwardly sized design will create headaches down the line and make brand consistency an elusive goal. Contact us to get it right today.
Social Media
Our clients use social media for many reasons: to engage customers, make sales, generate leads, build brand awareness, establish thought leadership, enhance SEO, manage events, roll out new products, support promotions, listen to customers, engage employees – the list grows longer every day. Social media is serious business. Our overall goal is to make sure your social media dollars are well spent. Since the social media possibilities are endless, we work with you to shape an engagement strategy that is sensible, implementable and sustainable.
Print Design
The Yield Communications’ graphic design team has the skill and experience to infuse a strong brand experience in all of your traditional and web marketing materials. Our graphic designers possess formal training in print and web visual communications techniques. Perhaps more important, our designers have a wealth of experience in every facet of B2B marketing, including: Advertising– Print and online; Collateral – Brochures, annual reports, communications; Direct Mail– B2B and B2C; Identity – Complete brand identity systems; Presentation – High-impact support materials; Tradeshow Displays – Booth design and peripherals.
Internet Marketing
B2B firms have an unlimited number of tools at their disposal for Internet marketing – with new opportunities coming on stream every day. Yield can ensure your online presence is coordinated, focused and executed with skill. Online marketing can become a rich source of new sales, highly qualified leads and positive brand awareness.
Illustration
Custom illustration is able to represent what stock photography and illustration cannot – YOU. Yield can provide you with sexy, fun and highly individualized custom illustration for your product, event or service.
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Portfolio
